Retail Abu Dhabi partners with top fashion labels to ‘Unbox Amazing’ exclusive collections only in Abu Dhabi

Maria Ioulianou

Abu Dhabi, 26 July 2020

In time for Eid Al Adha, this season’s top looks, collection premieres and limited-edition pieces from over 40 international brands will hit stores across the UAE capital 

Luxury brands participating include Bulgari, Carolina Herrera, Dolce & Gabbana, Fendi, Gucci, Jimmy Choo, Louis Vuitton, Max Mara, Prada, Saint Laurent and more

Shoppers across the UAE will be circling Abu Dhabi in their Eid Al Adha fashion diaries after the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) announced more details of the exclusive collections and limited-edition products which are only available in select Abu Dhabi malls and stores until August 5.

The spectacular Abu Dhabi-only shopping celebration, which encompasses exclusive products from dozens of leading international brands, is part of ‘Unbox Amazing’, the Retail Abu Dhabi summer season campaign running until August 31 across 3,500 stores and more than 20 participating malls across Abu Dhabi, Al Ain and Al Dhafra. 

The line-up of brands showcasing unique and limited-edition products only available in Abu Dhabi includes must-have items and the newest products from the world’s leading names in women’s and men’s luxury, high street, jewellery, watch and footwear fashion.

Participating brands include Aldo, Beverly Hills Polo Club, Burberry, Bottega Veneta, Breitling, Bulgari, Burberry, Calvin Klein, Cartier, Carolina Herrera, Chanel, Charles & Keith, Chaumet, Christian Louboutin, Coach, Dior, Dolce & Gabbana, Dune London, Fendi, Gucci, Hermes, Hugo Boss, Inglot, IWC, Jimmy Choo, Kiehl’s, Lacoste, Lancôme, Levis, Louis Vuitton, M·A·C, Massimo Dutti, Max Mara, Michael Kors, Miu Miu, Nike, Piaget, Prada, Roger Vivier, Saint Laurent, Sheisedo, Swarovski, Tommy Hilfiger, Tory Burch, Tyrano, Van Cleef & Arpels and many more. 

“As Abu Dhabi’s expansive retail sector continues to make waves within the industry, our collaboration with numerous brands within the multi-faceted ‘Unbox Amazing’ campaign will deliver a unique and enhanced retail experience to residents and tourists,” said HE Ali Hassan Al Shaiba, Executive Director of Tourism & Marketing, DCT Abu Dhabi. “Our exclusive SKUs and ready-to-wear line-up has been designed to suit all shoppers with products and collections covering every major fashion vertical – from jewellery, beauty and watches, to luxury and mass brands.

“This landmark showcase with major international fashion brands and a plethora of new in-mall offerings will redesign the wider shopping experience. Injecting excitement through the extensive line-up of exclusives and only-in-Abu Dhabi buys, we are seeing a further elevation of the overall retail-scape in Abu Dhabi,” added Al Shaiba.

Across the city, more than 3,500 retailers across multiple malls in Abu Dhabi, Al Ain and Al Dhafra are participating in the annual signature summer campaign ‘Unbox Amazing’, running until August 31st. Shoppers across the city can dive into an incredible range of unbeatable promotions, brand discounts of up to 80 per cent, a series of Shop & Win rewards, major prize giveaways, rewarding shopping experiences and the biggest regional social shopping broadcast. 

Participating malls within Retail Abu Dhabi’s season-long campaign include Abu Dhabi Mall, Al Ain Mall, Al Foah Mall, Al Jimi Mall, Al Raha Mall, Al Wahda Mall, Barari Outlet Mall, Bawabat Al Sharq Mall, City Center Masdar, Dalma Mall, Deerfields, Fotouh Al Khair, The Galleria Al Maryah Island, Hili Mall, Khalidyah Mall, Marina Mall, Mazyad Mall, Mushrif Mall, Ruwais Mall, World Trade Centre Mall and Yas Mall.