INAUGURAL ABU DHABI BEAUTY WEEK TO TAKE THE EMIRATE BY STORM

Maria Ioulianou

Delivering an industry-leading line-up of high-impact activations from leading brands across the malls in Abu Dhabi

Incorporating a programme of experiential activations and exciting promotions, Abu Dhabi Beauty Week is set to embark on an 11-day consumer beauty event in the emirate between 4th – 14th February.

The brainchild of Retail Abu Dhabi, the event will be the standard-setter for the Middle East as it shines the spotlight on the beauty industry through a diverse line up of experiences, only-in-Abu Dhabi exclusive products, and participation from a number of internationally renowned brands.

The line-up of events is scheduled to include new product launches, Instagrammable moments and masterclasses by international celebrities, and activation by the likes of YSL Beauty, Charlotte Tilbury, Laura Mercier, Shiseido and so much more.

“Abu Dhabi Beauty Week is designed to appeal to anyone with a passion for the beauty sector, while working to enhance the emirate’s appeal and further boost Abu Dhabi’s diverse retail offerings,” said HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi. 

Providing shoppers with confidence – the Go Safe Certification initiative continues to be present across all malls in emirate; ensuring the highest cleanliness standards are applied throughout each outlet in line with government directives in response to COVID-19.

For more information on the upcoming Abu Dhabi Beauty Week visit: www.retailabudhabi.ae/beauty-week/