UAE capital set to make history with Retail Abu Dhabi’s latest signature campaign “COLLECTORS WEEK” : a global first for a destination.
Abu Dhabi Collectors’ Week will celebrate collectors, collections, and their glorious passions from 7th – 16th October, providing unique collectors’ experiences, pop-ups and exciting programming anchored by the region’s first creativity and design festival, Semi Permanent Middle East, which will see Abu Dhabi play host to over 20 leading international collectors, designers and entertainment talents.
Through a series of city-wide activations and events, expect to see pop ups and experience activations which bring collections to life.
The 10-day campaign will kick off with an exclusive programme featuring ‘The Collective’ , a series of three immersive experiences, which showcase some of the most currently coveted collections.
This October, the biggest creative festival in the southern hemisphere comes to the Middle East for the first time.
Semi Permanent will present three days of talks, performances, dining experiences, immersive brand experiences / installations and screenings from a standout line-up of acclaimed global creative talent aimed at offering fresh and unique perspectives on our world post-pandemic.
Abu Dhabi Collectors Week will feature a slew of immersive and unique installations conceptualized and designed exclusively for the campaign. Art exhibits and experiential popups will sprinkle the city with memorable touchpoints.
Discover the moments!
Some of your favorite brands will also jump on board Abu Dhabi Collectors Week, bringing magical popups to the city, where visitors will step into a world created by the brand.
Abu Dhabi Culinary will also partake in Abu Dhabi Collectors week with exclusive outdoor supper clubs. The series of collaborations will have the city partnering with some of the best and most sought-after chefs in the region, designing gastronomical experiences in some of the capital’s most breathtaking locations.
Retailers and malls will also be participating in Abu Dhabi Collectors Week from their home turfs. Exclusive collections and limited pieces will take the stage at some of your regular fashion destinations.
Find out which brands will help you up your closet game!
The Collective by ITP Media
Abu Dhabi Collector’s Week will bring first-of-its kind activations and exclusive experiences to the emirate. The week-long celebration will focus on the art of collecting, retro collections, individual and brand collections and the psychology around why we collect.