Odist brushes are made from three high performing luxury vegan hair types, each engineered to work with specific textures and formulas. All their brushes are handmade by expert brush artisans and are of the highest standard. odist currently offers five face brushes and five eye brushes as well as the Essential Ten kit. All odist brushes are vegan and cruelty-free and are backed by a 2-year warranty. odist proudly holds the Beauty Without Bunnies PETA badge.

The main objective of Myriam•K Paris® is to create professional, top-notch hair care products that are accessible to all. Made In France, Myriam•K products are cruelty free, vegan, highly efficient, and easy-to-apply.

Entrepeneur, Awards Winner Celebrity Hairstylist and Digital Influencer, Myriam Keramane, who is the founder, owner and woman behind the brand, has applied her years of expertise into creating tailored formulas to every hair problem. Born online in 2010, Myriam•K Paris® has took Europe by storm and has soon become Parisian women’s favorite. And now, it is the perfect time to share the brand’s secrets and success with the GCC. 

You Beaut is a beauty stylist platform that uses proprietary technology to match customers to the best beauty products for them. Customers take the survey on the site and based on their goals and concerns are sent the full-size products as well as samples to try first. They receive a step-by-step guide and get to try the samples in the comfort of their own home – that way they can decide what they’d like to keep (and pay for) and are free to return the rest.

“We need to move from Vanity to Humanity; conscious consumption is indeed the need of the hour,”  Anisha Oberoi Founder, Secret Skin

Anisha Oberoi moved to Dubai in 2019 and founded Secret Skin in 2020, a tech-enabled enterprise based in UAE for Sustainable Beauty with a focus on social and environment impact. Secret Skin’s mission is to support small businesses around the world in the sustainability space, and to raise the awareness of Women’s health through the narrative of Beauty. As an advocate of mindful living and women’s empowerment, Secret Skin’s story is very much her own story. 

“Back when I was fighting a year-long battle with breast carcinoma in 2010, I knew very little about clean skincare. There were hardly any natural, organic and toxin-free products available in the market. Given the toxicity of the medication I was being administered to combat the disease, I experienced drastic changes to my appearance that I was unable to camouflage using conventional beauty products, causing severe self-esteem issues. It was in this desperation that I was inspired to do something entrepreneurial around beauty and wellness so that I could make a difference to the lives of women like myself – by building a brand that people could trust. 

Secret Skin was born with a unique framework committed to ‘People, Planet and Purpose’. We are an ecommerce discovery platform that connects global conscious brands to beauty consumers in the Middle East. With our solution customers can buy affordable, toxin-free beauty and personal care products, and give back to the community. Our brands maintain high standards of product integrity, use ethically sourced ingredients (often through fair trade), are cruelty-free and gender-neutral with sustainability practices across the flywheel of sourcing, production, packaging and shipping. Through our Eco-Rewards program we enable customers to recycle their plastic bottles and be incentivized for pro-environment behavior in reducing their carbon footprint.”

A botanical skincare collection, rooted in royal ritual, Ranavat offers a wide range of Modern Ayurvedic Skincare. It is known for its product integrity that can be seen in their cruelty-free practices of methodically extracting healing ingredients to make the most effective, organic and eco-luxe skin solutions available on Secret Skin.

Amly is a botanical beauty haven. The British brand’s philosophy – ‘from the plants to the people’ champions natural ingredients combined with plant-based bioactives. The name originates from the wildflower meadow that flourishes on organic farms in the English countryside. This brand, available on Secret Skin, is a modern expression of effective, holistic skincare.

Built on the principle of slow beauty, Mauli is an alchemy of organic sensory blends, ayurvedic principles and British refinements. Much like the sacred Indian thread called ‘mauli,’ the brand believes in protection, connection and wellbeing. Their ethos and strong values bring purity and unparalleled performance to Mauli’s eco-luxe collection on Secret Skin.

Through natural rhythm and ritual, Purearth forages, concocts, blends and bottles by hand to create raw, natural products that nourish the body, mind and soul. Most of the ingredients are gathered at a soaring altitude of the Himalayas by micro-credit and women self-help group. Purearth products on Secret Skin echo the brand’s pillars: equal, ethical, ecological.

CTZN Cosmetics is a new-age makeup brand founded by sisters Aleena, Aleezeh and Naseeha Khan aimed to redefine inclusivity. All products are cruelty-free, vegan-friendly and made to flatter all skin tones. CTZN Cosmetics has the beauty industry’s widest nude lip collection with a groundbreaking 25 shades of nude: the NUDIVERSAL Collection. The NUDIVERSAL Lip Duo won Allure’s Best of Beauty Award for ‘Best Neutral Lipstick’ two years in a row (2019 & 2020)! Celebrities absolutely love this brand, from Hilary Duff, Mariah Carey, Lizzo, SZA all the way to Demi Lovato! Find your perfect nude with CTZN!

MDO Cosmetic Dermatology At Home By Simon Ourian M.D. 

“I developed MDO to enable anyone to effectively achieve clinical results in the comfort of their own homes.” Simon Ourian M.D. – the world’s leading skin expert. 

Simon has been practicing cosmetic dermatology and non-invasive aesthetic procedures for over 20 years in his legendary Epione clinic in Beverly Hills. 

His unparalleled client list of the most beautiful and famous faces testifies that Simon Ourian M.D. has become the go-to skin expert for A-Listers, celebrities and beauty enthusiasts around the world. 

With a unique range of highly effective skin care solutions, MDO is bringing Simon’s expertise to your home, targeting key skin concerns with innovative ingredients and potent formulations, to deliver visible results comparable to dermatological treatments.

Launched in 2018, this bold, vibrant Korean skincare brand has since revolutionized the world of clean beauty. Haru Haru Wonder earned the Allure Korea’s Best of Beauty Award 2019 and the Iron A’ Design Award for its chic modern designed packaging, cementing it as an innovative brand with very high standards. 

Its patented Ultra Deep Technology allows its antioxidant-rich superfood-derived ingredients to permeate deeper into the skin for maximum results.  Their goal is to improve skin quality while also providing healing, nourishment, hydration, and rejuvenation.

Haruharu,which means “everyday” in Korean is a lifestyle skincare brand that is designed for all skin types. Their philosophy is to create honest beauty that can help consumers’ health and inner beauty through researching safe and effective products using natural ingredients. 

Founded in 2001 by celebrity makeup artist Kevyn Aucoin.

Kevyn Aucoin, often noted as being decades ahead of his contemporaries, is considered to be one of, if not the greatest make-up artist of the modern age.

In the 1990s, Aucoin was wholly responsible for the “sculpted” look of many celebrities and top models, including Whitney Houston, Cher, Madonna, Cindy Crawford, Tina Turner and Naomi Campbell. He authored several industry-defining books with makeup techniques including facial contouring.

Kevyn Aucoin Beauty is a visionary collection of cosmetics and tools that reflect artistic expertise and philosophies, which is deeply rooted in values of empowerment, originality, and inclusivity. 

This exquisite artistry line empowers all people to harness the transformative power of makeup into instruments of self-expression, artistic versatility and the greatest storytelling. 

With high-performance ingredients, luxurious textures, extensive shade ranges and innovative new formulas, Kevyn Aucoin Beauty stays true to Kevyn’s belief that makeup does not cover but rather, uncovers your true self. 

ILIA Beauty is most commonly referred to as skincare powered make up. It regards skincare and makeup as one, and early on felt botanicals were not enough. Their potent formulas are designed with active levels of skincare ingredients that shield skin from environmental stressors. Ilia strongly believes in SPF, in that it protects and powers these actives, making them up to 200% more effective. Without it, those skin-saving ingredients deteriorate quickly when exposed to light.

ILIA Beauty formulates products from scratch, using a mix of natural, organic botanics and safe synthetics to ensure above-and-beyond performance. ILIA Beauty’s ethos is simple: not every natural ingredient is good for the skin, nor is every synthetic ingredient bad—it’s about finding balance. 

Founder of ILIA, Sasha Plavsic is considered a pioneer for the Clean Color movement. ILIA has broken through boundaries with innovative skin-centric formulas that are safe, effective and fuss-free in their approach.. 

American cosmetics brand Stila is often credited for being the founders of cream blush. Stila was created in 1994 by makeup artist Jeanine Lobell. The name Stila was derived from the Swedish word “stil,” which can mean “style”. Lobell believes “every woman’s makeup should be as individual as her own signature”. 

One of the original indie make-up artist brands, with a cult following for over 20 years, LA-based Stila Cosmetics continues to drive the beauty industry forward with pioneering beauty products. .

Stila continues to create innovative, artist-proven beauty products that perform from day to night, allowing one to experience the quality of professional make-up artistry products.

A powerful story of resilience and inspiration, Cashmere Nicole founded Beauty Bakerie in 2011 with the mission to be sweet and sweeten the lives of others. During a challenging, but successful fight with breast cancer, Cashmere became extremely health conscious and research-driven about the products we put in and on our bodies. The Beauty Bakerie brand is a direct reflection of Cashmere’s perseverance and passion for both high quality, healthy ingredients that enhance the beauty in everyone, every day.

This cruelty-free, all-inclusive brand has been dubbed, ‘activists in makeup’ for being vocal about injustices that span a variety of issues. “I’ve always felt a sense of duty to use my platform to inform, to encourage & educate, to uplift, unite and inspire others to see the value in being sweet; being a person that looks beyond the surface for the things that truly make a difference in the world.”

Solinotes is a new perfume experience born from a simple ambition—to offer a new, 100% Positive, 100% Creative, 100% Fun vision of perfumery. This led to the creation of no less than 15 “notes” with each Solinotes perfume serving as the interpretation of a key note (“Soli” + “Notes”) so that one can wear each perfume on its own or layer it with other fragrances within the collection to create a unique blend. 

Created by perfumers in the heart of Grasse, Solinotes approaches fragrance like a fashion accessory, giving each woman the freedom to flaunt her own identity and express her femininity