You Beaut is a beauty stylist platform that uses proprietary technology to match customers to the best beauty products for them. Customers take the survey on the site and based on their goals and concerns are sent the full-size products as well as samples to try first. They receive a step-by-step guide and get to try the samples in the comfort of their own home – that way they can decide what they’d like to keep (and pay for) and are free to return the rest.