Maria Ioulianou

Incredible retail celebration, packed with thousands of promotions, product launches and exciting activations taking place in more than 20 malls

With a regional-best programme of exciting promotions, exclusive product launches and activations, the inaugural Abu Dhabi Shopping Season is a true festive celebration – and so much more – for shoppers across the emirate until February 14.

Kick-starting the 10-week retail extravaganza, shoppers can visit a hi-tech Wishing Tree installed in Yas Mall’s main atrium, and bid to win an array of enticing prizes. Mall goers use QR codes to select their wish from a list of over 18 options including, electronics, jewellery, experiences and much more.  After selection, their festive wishes will appear on the tree’s LED screen display with the lucky recipients announced every Friday until the end of the year.

Similarly, much like the successful summer campaign, the series goes far beyond just discounts and sales. There’s plenty of opportunities for customers to win prizes with the likes of Visa’s Shop & Win, where cardholders need to spend AED 200 to be entered into a prize draw to win a Mercedes Benz GLC200, and millions of Etihad Guest Miles.

This season will also see the unveiling of Retail Abu Dhabi One – a new membership programme for shoppers within the capital to access an incredible list of exclusive-to-Abu-Dhabi products, experiences and offers, based on their personal shopping preference.

For further information relating to this campaign, the prizes on offer and the programme of events, please check out the rest of the website or follow us on social media: @retailabudhabi