ABOUT RETAIL ABU DHABI
Launched in 2018, Retail Abu Dhabi is at the heart of the Department of Culture and Tourism – Abu Dhabi’s commitment to providing unparalleled retail offerings and experiences to the Emirate’s residents and visitors.
Uniting more than 20 malls and 3500 retailers across the entire Emirate, including the city, Al Ain and Al Ruwais, it promotes the sector by creating strategic campaigns featuring exclusive programing, promotional offers, raffles, experiences and events throughout the year, further reinforcing the Emirate’s position as an exceptional international retail and tourist destination.
Leaving no stone unturned in the quest for incredible products and experiences across the full gamut of the retail spectrum, Retail Abu Dhabi strives to create memorable, immersive campaigns for all.
Seasonal campaigns such as Retail Abu Dhabi’s Unbox Amazing, a strategic public-private sector collaboration with the Department of Economic Development – Abu Dhabi (DED) and other major public stakeholders, form the bedrock of the year-round activity, while there are short-term activations around significant cyclical occasions
The first edition of Unbox Amazing in Summer 2020 also saw an exclusive and pioneering luxury shopping experience in a regional-first format, when Vogue Arabia and Retail Abu Dhabi premiered Vogue Fashion’s Night In, Powered By Retail Abu Dhabi on July 25th. The innovative program was made up of three hours of multi-format, TV-style content, and featured a conversation with supermodel Adriana Lima, as part of the biggest luxury showcase of 44 participating brands & 197 SKUs available only in Abu Dhabi. It is anticipated to be the first of many similar events moving forward.